<aside> <img src="/icons/bullseye_yellow.svg" alt="/icons/bullseye_yellow.svg" width="40px" /> A mission statement should:

Clearly articulate the purpose and reason for an organization's existence.
Be concise and easily understood by all stakeholders.
Reflect the unique approach and values of the organization.
Inspire and motivate both internal and external stakeholders.
Address the intended beneficiaries or the impact the organization aims to make.
Be future-oriented, capturing the vision for long-term goals.
Align with the organization's core values and guiding principles.
Involve key stakeholders in its development and revision.
Be regularly reviewed and revised to remain relevant.
Be integrated into the organizational culture and decision-making processes. </aside>

PRO TIP: The shorter the better – a good, memorable mission statement should be no longer than a paragraph.

Section 1: Reflecting on Your Organization

In a collaborative environment, each person should answer these questions in the spaces provided.

Current Activities and Initiatives:

Describe your organization's current activities and initiatives

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Identify the key challenges or issues your organization aims to address

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Envision how your organization contributes to a progressive society